Table of Contents
Working with the Web
Seven Rules for Effective Sites
Know Your Goal
The most important question
Define your goal precisely
Be realistic about WWW demographics
Every page works for the goal
Every page must pass this test
Content Counts
Content is King
Minimize gimmicks
Graphics are a Waste
Most graphics are a waste
Basic rules of thumb for graphics
There are exceptions as well
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Give your site an Overview
The very first page should tell
The WWW is not a garden
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Are the links clear?
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Keep it Anchored
Anchors help people navigate
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Allow Searching
If your site has more than 5 pages
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Put a search button on every page
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Test Your Pages
Make sure that everyone gets the same message
Online services add another complication
Nonstandard HTML has no place
Testing procedure
Questions?
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